Promotional products have been in use as a cost-effective marketing tactic for years. From new businesses to big enterprises, these giveaways are a marketers’ favorite. One of the renowned websites has listed some interesting stats about the use of promotional products. Here are some of them:

• In the U.S, 8 out of 10 consumers have one to 10 promotional products
• Six out of 10 such consumers keep promotional products with them for up to two years.
• 85% of people do business with the advertiser after receiving a promotional item.
• 31% of the U.S consumers own a promotional bag.
• 89% of consumers can recall the advertiser even two years after receiving a promotional product.
• 63% of consumers give away their promotional products when not needed.

The importance of promotional products for business promotion can be gauged from these stats. According to a study by PPAI, 94% of people remember where they received a promotional product gift.

The study reveals that 83% of consumers like to get promotional products that has an advertising message. Those who receive the products, 85% of them do business with the advertiser. Furthermore, 58% of the surveyed consumers said they keep the gift items from one year to four years.

Other important stat revealed by the study is that 89% of the consumers said they could recall the advertiser’s name or company name for 24 months after getting the items.

Furthermore, promotional products draw whopping 500% more referrals from customers who are satisfied with the gift items. These crucial stats lay emphasis on the significance of promotional products for marketing and brand recognition.

Merry Marketing!

Have you ever had a client, customer or friend that has visited or patronized you or your business and not had a branded giveaway to give them for your appreciation?  Or, have you ever had an event come up where you want to display your product or service, and you don’t have enough time to order that giveaway to hand out? Sure you have, it’s in our DNA to procrastinate, and in our element to get surprised by things that we didn’t plan for.

Whether it’s that T-shirt, business card, pen, or even an embroidered polo for staff to present that branded image of you or your company, it’s worth it to have your branded product purchased and ready to go for these times. With over 800,000 imprinted products available to display, things can still happen that you don’t have these products when you need them. Ordering of custom imprinted products takes time. Deciding on quantities, artwork, proofing, manufacturing, and last but not least shipping. After 40 years of being in business, our experience has taught us that anything can happen out of our control if we let it. And to eliminate that, extra time and planning matters.

So, the next time that you think about that imprinted product that you would like to have on hand for these times, give yourself some time, so that you can give to someone else. Don’t allow the element of time to dictate the miss of an opportunity.

Don’t expect an Imprinted Product in a Flash, Plan to Give an Imprinted Product in a Flash! And to do that, successful marketing people plan and allow time for their plan to move smoothly.